Module 2 — Practice Materials
The City of Fort Lauderdale is hosting Fort Lauderdale Cares Day, which includes the Fort Lauderdale Beach Sweep — a community volunteer event where residents come together to clean up our beaches and give back to the city we love. Act as a friendly and enthusiastic city communications writer who knows how to get residents excited about showing up for their community. Write a Facebook post announcing Fort Lauderdale Cares Day and the Beach Sweep, encouraging residents to participate as volunteers. Keep the tone warm, community-spirited, and motivating — proud of Fort Lauderdale and genuinely excited to bring people together.
The City of Fort Lauderdale is hosting Fort Lauderdale Cares Day, a citywide day of community service. One of the signature activities is the Fort Lauderdale Beach Sweep, where volunteers gather to clean up the beach and help protect the local environment and coastline. The goal is to raise awareness, generate excitement and community pride, and drive residents to sign up or show up to volunteer. Write in a social media friendly style — short punchy sentences, easy to skim, and conversational. Not a government press release. The tone should be uplifting, community-proud, and action-oriented, as if written by someone who genuinely loves Fort Lauderdale and wants their neighbors to show up for it. The audience is Fort Lauderdale residents of all ages who care about their city and their beach — assume they're scrolling quickly and need a reason to stop. Please write one Facebook post of approximately 100 words with the event name clearly mentioned, a strong call to action at the end, and two or three relevant hashtags such as #FortLauderdale, #FortLauderdaleCaresDay, or #BeachSweep.
Broward County's beach season overlaps with sea turtle nesting season (March through October), during which loggerhead, leatherhead, and green sea turtles come ashore to nest along the county's coastline. Artificial lighting, human activity, and nest disturbance pose serious threats to hatchling survival and nesting success. Broward County needs to inform and educate both year-round residents and seasonal tourists about how to coexist responsibly with nesting sea turtles. You are a public communications specialist for Broward County Environmental Planning and Community Resilience Division, writing in a warm, accessible, and authoritative tone appropriate for a general public audience that includes families, beachgoers, vacation renters, and local homeowners. Write a public-facing announcement about sea turtle nesting season that covers the following four points: 1. Why beachfront and streetside lights should be turned off or shielded at night during nesting season, and how disorienting artificial light can be for hatchlings navigating to the ocean 2. Why nests and hatchlings should never be disturbed, touched, or approached too closely, and what harm can result 3. What residents and visitors should do if they encounter a sea turtle on the beach or discover a nest — including who to contact and how to behave in the moment 4. Specific, actionable steps that residents and tourists can take to help protect the beach and support nesting sea turtles throughout the season Produce a polished, reader-friendly public announcement of approximately 400–500 words. Use a welcoming and community-minded tone — informative but not intimidating. Organize the content with brief subheadings for each of the four topic areas. Avoid heavy scientific jargon; write as if addressing a general beachgoing audience. End with a brief call to action that reinforces community pride and shared responsibility for protecting Broward County's coastline.
Write a Facebook post about the controlled burn near Boca Raton.
The response is too much like an official announcement and not enough like a reassuring message to a worried neighbor. Rewrite it so that it leads by acknowledging that residents may be concerned by the smoke and haze before explaining what is happening and why it is safe.
This is better but it's still missing practical guidance. Please add the following specific information: the burn is expected to last through Thursday, residents with asthma or respiratory conditions should stay indoors and keep windows closed during peak burn hours between 10am and 4pm, and anyone with health concerns can call the SFWMD information line at 1-800-432-2045.
Read through the post and find any phrases that sound technical, bureaucratic, or like they came from a government report rather than a person. Replace them with plain everyday language. For example, if it says 'prescribed fire' explain what that means rather than just using the term, and if it says 'fuel load reduction' say something like 'clearing dry vegetation that could feed a wildfire' instead.
This is good but it's too long for a Facebook post — people will stop reading before they get to the important practical information. Please cut it to no more than 150 words while keeping the reassuring opening, the explanation of what a controlled burn is and why it is happening, the Thursday end date, the guidance for people with respiratory conditions, and the phone number.
Create an image to accompany the post.
Can you make it less frightening and more reassuring?
Create the image from a bird's eye viewpoint centered above downtown Boca Raton looking towards the everglades with the smoke clearly rising from the Everglades with no houses nearby.
I like this image you created but I want you to add back the text you had on the previous images.
I work for the City of Fort Lauderdale Parks and Recreation Department. We are launching a free weekend fitness program at Holiday Park and need outreach ideas to increase resident participation. Please give me 10 creative ideas targeting families.
You are a senior executive communications specialist. I am sharing a PowerPoint presentation with you. Your task is to produce a concise Executive Briefing of approximately 150 words. Use this exact format: HEADLINE: One sentence capturing the core purpose or finding of the presentation. KEY DECISIONS REQUIRED: List only decisions that require executive action or approval Maximum 4 bullets, one line each ACTION ITEMS: List only concrete next steps with an owner or deadline if one is mentioned in the slides Maximum 4 bullets, one line each RECOMMENDATION: One to two sentences. What should the executive team do, approve, or prioritize as a result of this presentation? Do not summarize every slide. Ignore decorative content, agenda slides, and filler. Focus only on what requires executive attention or decision-making. Keep the total output to approximately 150 words.